Whether you facilitate all the time or haven’t had the marker in your hand for ages, there are plenty of ways to get help with firing up your idea capability. In this tip, we’ve made a list of ways to get started or ways to keep you going, whichever applies. View Post
Facilitator Prep
Give the resource group time to process your detours.
Whether you use the question or side-list technique, get the most out of your detours by allowing participants a little time to process your initial suggestion before forcing a connection. View Post
Novel ways to use the CRG Detour Box.
When you facilitate for the same group, it becomes more important to think of novel ways to inspire your resource group. In this tip, we explore techniques that use a tool you already have on hand in new and engaging ways.
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Start your marketing project with the product and target connection.
Confirming the connection between the specific product for the project and the target consumer first will put you on the path to a clear marketing objective and eventually, a well-developed persuasive campaign. View Post
Recharge your resource group with an energizer!
Facilitators know that using an icebreaker to kick off a session helps illustrate making lists and making choices. This tip shows how adding an energizer during your session can delight the resource group while helping to take their ideas to another level. View Post
Orchestrate your resource group by the step of the process you will facilitate.
The expertise and domain knowledge of the resource group can have a profound impact on what comes out of a session. In this tip, we explore how recruiting specialists as participants for a particular step of the process is similar to arranging and orchestrating a hit song. View Post
Set the stage by casting the right resource group.
Creative Facilitators know that thoughtful casting of the resource group sets the stage for productive sessions. We explore using cool, custom and effective detours to help you think it through. View Post
Play with opposites to energize your resource group.
Energize your resource group by infusing a sense of play. Declaring it "Opposite Day" will shake things up and help inspire participants to think differently. View Post
Clarify the outcome in the marketing objective to get relevant ideas.
Marketing objectives with specific outcomes help resource groups generate relevant ideas. In this tip, we explore new ways to use marketing facts to clarify the marketing objective. View Post
Great quarterbacks call audible plays. Facilitators can, too!
Creative Facilitators, like Quarterbacks, learn a set playbook and still have to adjust their plan in real time as conditions change. Try these techniques the next time you have to call an audible. View Post